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The web site states the following, "How can you make your learning permanent? How can you use experiential learning games to do it? Welcome to the site where experiential learning games makes learning fun." I noticed that the web site also said " Imagine learning to do something and never forgetting what you have learned! Imagine the effect your expertise will have on people when you discuss something that you learned through play! Experiential learning through games has that effect! How can you achieve this for yourself or your children or your participants? Are you a leader?." The meta header had Experiential learning games as the first optimized keyword. This keyword is followed by Learning games, Training games, and Games which isn't as important as Experiential learning games.